In a business transaction (or perhaps even in daily interactions with people), before you make a decision (that may be based on assumptions, dollars figures or your needs) take time to learn about the other party. Find out their pain points, what makes them tick and what are THEIR needs. Often times, this is where we find the human element, the heart. Understanding the other party can help turn, what seem as, a mechanical business transaction into a more human experience, where both parties may prosper.